JW's NOTES

While Aaron and I were chatting about my recent takeover of PodNooga — a growing podcast network dedicated to elevating creative voices in the Chattanooga area — he mentioned a poetry event he had in the works. Initially, he just needed help figuring out how to record the event. But once I heard his vision, I realized I had everything needed to help bring it to life — from gear and production experience to the creative fire to help shape its visual identity....

When it comes to building a recognizable brand—whether you’re a musician, podcaster, or content creator—your cover art is one of your most powerful tools. It’s not just decoration. It’s a statement.

Let’s be real: there are plenty of good reasons why artists, bands, and podcasters choose to DIY their cover art. Budgets are tight. You're trying to get your content out into the world quickly. And sometimes, it feels like slapping something together in Canva or Photoshop is “good enough.”

Art is incredibly subjective—what resonates with one person might not land the same way with another. That’s part of what makes cover art...

One day your videos are trending, and the next, your audience can’t find you. It’s a stark reminder that while social platforms are....