Behind the Scenes of The Poetry Pit

When Aaron Quinn from Walnut Street Publishing first told me about The Poetry Pit, I knew it was going to be something special...

While Aaron and I were chatting about my recent takeover of PodNooga — a growing podcast network dedicated to elevating creative voices in the Chattanooga area — he mentioned a poetry event he had in the works. Initially, he just needed help figuring out how to record the event. But once I heard his vision, I realized I had everything needed to help bring it to life — from gear and production experience to the creative fire to help shape its visual identity.

What Is The Poetry Pit?

The idea came straight from Aaron: a space where poets could share their work in front of a supportive audience of fellow writers. Think Tiny Desk Concerts — but for poetry. Each poet gets the chance to perform, receive feedback, and talk about the deeper meaning behind their pieces. The vibe is raw, honest, and full of heart.

Designing the Experience: What I Brought to the Table

My role expanded quickly once I was on board. I handled the full recording, production, and editing of the sessions — along with all of the branding and creative direction. That included:

• Logo and visual identity

• Cover art and brand elements

• Intro music

  
  

Aaron and his team did an amazing job curating the environment: a dimly lit room with colorful lighting, and artwork that gave the space texture and soul. I leaned into that aesthetic when creating the branding. During one of our conversations, Aaron said something that stuck with me, and it went something like this:

“Poetry is like going into the pit of life experiences and picking up the pieces to make something beautiful out of it.”

That line became the heart of the visual identity. The logo and cover art are designed to feel like a mosaic — broken pieces that, when brought together, form something meaningful and whole.

Seeing the Dream Come to Life

I’m incredibly proud of how everything came together. More than anything, I loved watching Aaron’s reaction — seeing someone light up as their idea becomes real is why I do what I do. That feeling never gets old.

This was also one of the first creative projects launched under the newly revamped PodNooga Network, which made it even more meaningful to me. It set the tone for what we want PodNooga to be: a space for creators to build community and share their work in fresh and authentic ways.

More to Come

The response so far has been overwhelmingly positive. Aaron and the team at Walnut Street Publishing are excited to release more episodes and keep building this creative space for poets. And I’m thrilled that JW Creates could play a role in helping this vision find its voice — visually, sonically, and emotionally.

Want to Bring Your Vision to Life? Let’s Talk.

Whether you're launching a podcast, releasing a new music project, or starting a creative brand, I’d love to help you bring your ideas to life. At JW Creates, I specialize in cover art, logos, websites, and full creative branding — with a passion for helping creators and entrepreneurs make things that matter.

If you’re looking for a partner who gets what it takes to build something from scratch, I’m here for it. Visit jwcreates.com or use the form below to shoot me a message — let’s make something incredible together.