Introducing Pawdnooga: A New Era of Podcasting in Chattanooga

Over the past year, we’ve had the opportunity to connect with, learn from, and build alongside some incredible podcasters here in Chattanooga. Through our events, conversations, and collaborations, one thing has become clear:

Podcasting is growing.

Community matters.

And new voices deserve to be heard.

But as we’ve continued to look at the podcasting landscape, both locally and beyond, we’ve noticed something… missing. An entire category of voices has been overlooked. Underrepresented. Undervalued.

Dogs.

Today, we’re excited to officially announce a new chapter: Podnooga is now Pawdnooga.

Why Dogs? Why Now?

The data doesn’t lie. Dog-focused content is on the rise. From viral videos to social media accounts with millions of followers, dogs have consistently proven that they know how to capture attention, tell stories, and connect with audiences in a way that’s authentic and engaging. And yet… when it comes to podcasting?

They’ve largely been left out of the conversation. No microphones. No platforms. No opportunities to share their perspective on the world around them. We believe that needs to change.

A Voice Worth Hearing

At Pawdnooga, we believe every dog has a story to tell. Whether it’s:

• A deep dive into the daily struggle of waiting for food to hit the bowl

• Breaking news on neighborhood squirrel activity

• Long-form conversations about the emotional complexity of being called a “good boy”

These are stories that matter.

More importantly, these are perspectives that bring something new, honest, and often much-needed to the podcasting space. Because sometimes… the best insights come from the ones who aren’t overthinking it.

Building a Community (Again)

If you’ve been part of Podnooga, you know our heart has always been about one thing: Community.

Creating a space where people can connect, collaborate, and grow together as podcasters.

That mission isn’t changing. It’s expanding. With Pawdnooga, we’re setting out to build that same kind of collaborative, supportive ecosystem—but this time, for dogs.

A place where:

• First-time pupcasters can learn how to find their bark

• Experienced show hosts can collaborate across breeds and backgrounds

• Creators can share resources, ideas, and (when necessary) treats

Because whether you walk on two legs or four… building something meaningful is always better together.

What This Means Moving Forward

As Pawdnooga, you can expect:

• New shows led by some of the most promising voices in the canine community

• Educational resources tailored to aspiring dog podcasters

• Local events designed to bring Chattanooga’s dog creators together

• Continued collaboration with brands, creators, and businesses who believe in what we’re building

We’re committed to creating a platform where dogs aren’t just featured…

They’re leading the conversation.

Join the Movement

This is just the beginning.

Whether you’re a lifelong dog lover, a curious listener, or a dog who’s been waiting for your moment—we’d love for you to be part of what we’re building. Because at the end of the day, Pawdnooga isn’t just about podcasting. It’s about giving a voice to those who’ve always had something to say… Even if it mostly sounds like barking.

Welcome to Pawdnooga.Let’s build something together.